TY - JOUR ID - 75313 TI - The Application of Social Marketing Approach in Public Policy JO - POLITICAL QUARTERLY JA - JPQ LA - en SN - 1735-9678 AU - Shirazi, Hossein AD - Y1 - 2019 PY - 2019 VL - 49 IS - 4 SP - 1043 EP - 1061 KW - Changing behaviors KW - Public policy cycle KW - Choosing solution KW - Policy formulation KW - Policy analyzing KW - Public Policy KW - Social marketing DO - 10.22059/jpq.2019.137769.1006667 N2 - Public policy in a variety of areas likes social and cultural, educational, criminal etc. involves exerting efforts in order to change behaviors. Social marketing is an approach which takes advantage of commercial marketing in social fields. This article tries to introduce social marketing as a helpful approach for public policy. Although social marketing is a process, most of the social marketing models offer what is needed at the policy formulation level– based on policy cycle model-. So, the present article introduces NSMC, a model of social marketing, as a subcategory of formulation level and indicates 4Ps and MINDSPACE models can be used for choosing solutions. These models help policy makers to analysis personal and social situations in order to making optimal decisions for changing behaviors. UR - https://jpq.ut.ac.ir/article_75313.html L1 - https://jpq.ut.ac.ir/article_75313_6c17ae2263898b39eab029af6b4142c8.pdf ER -