Branding and political marketing; a new model for the development of participatory political communication

Document Type : Research Paper


1 Assistant Professor, Political Science, Faculty of Law and Political Science, University of Tehran, Tehran, Iran

2 PhD Student of Political Science, Faculty of Law and Political Science, University of Tehran, Tehran, Iran


Nowadays, one of the main goals of each organization, person or profession is having a good image and implications associated with it, intelligence and basically a good brand. Generally, political advertising and image management or management of political image has been one of the fundamental principles for democracy and modern society. Planning of public image needs a careful control of information. The concept of branding in marketing means labeling of a product and its recognition. The same meaning extends to political science and political and electoral marketing. This paper aims to examine the changing patterns of political communication through conceptualization of political branding and marketing. Also this paper explains the concept of branding and political branding and the change in meaning of politics. Basically, political branding is the changing pattern of political participation.


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