Document Type : Research Paper
Nation branding in conception meaning way is rebuild, construction and Change of image of the country in outside of the land which perception by foreign people, stakeholder and international public opinion. Originally Nation branding is align of the nation with reality. This is so important matter for countries which passed many fundamental changes in their political, social and economic systems. More often image of these countries always is different from their reality. This paper tries to examine what is the nation branding and national image making and its goals and its focus. Then paper emphasis that nation branding as interdisciplinary theory can provide new perspective and new studies for political science and international relation studies in Iran and later on scholars and students in Iran can extensive use from this theory.