Cultural change, results from various causes and factors, some parts of them are internal and some are external .This article examines the relationship and correlationship ratio between "self – respect" and "western life style". The sample populations are selected from 227 youth in Yazd city .The researcher has used Kopper Smith's standard test of self – respect, and has divided the sample population to "low self – respect" and "high self- respect". He has also arranged a questionnaire to examine youth's tendency to western life style in order to measure the correlation coefficient of self – respect with various moral, Economical , social , personal , political and scientific domains. The result of this research shows that the mean difference is found between self – respect and western life style altogether. In other word, whenever self-respect is high, youths' tendency to western life style is low and vice- versa.