الف- منابع فارسی:
1- تامپسون، جان، (1380) رسانه ها و مدرنیته، ترجمه مسعود اوحدی، تهران: انتشارات سروش
2- خاشعی، وحید و مراد امام زاده، جعفر(1389) ارتباطات سیاسی؛ درآمدی نظری بر مبادی ارتباطاتی قدرت نرم، رسانه، تابستان، شمارۀ 82، صص 44-21.
3- خیری، بهرام و عباسعلی زاده، منصوره(1387) بازاریابی سیاسی؛ پیش به سوی سازمانهای سیاسی بازار محور، مدیریت فرهنگ سازمانی، سال ششم، شمارۀ هجدهم، پاییز و زمستان، صص 178-167.
4- خیری، بهرام، قلی پور سنگلجی، پویا (1391)بازاریابی سیاسی، مفهوم ، اهداف، ابزارها، راهبرد، سال پنجم، شمارۀ هشتم، پاییز، صص120-99.
5- رزاقی، افشین(1385) نظریه های ارتباطات اجتماعی، تهران: نشر آسیم
6- علوی، پرویز(1386) ارتباطات سیاسی، تهران: نشرعلوم نوین
ب: منابع انگلیسی:
1- Aaker, Jennifer L. 1997. “Dimensions of brand personality.” Journal of Marketing Research 34pp:347-356.
2- Adolphsen, Manuel(2009)Branding in Election Campaigns, Just a Buzzword or a New quality of political Communication? MSc Dissertation at the LSE, Department of Media and Communications.
3- Ahmed, Mirza Ashfaq, Lodhi, Suleman and Mirza Naveed Shahzd(2011) political Brand: trusting a candidate in the age of mistrust, Journal of Business and Retail Management Research (JBRMR) Vol.5, Issue,2, April.pp:131-141.
4- Arvidsson, Adam(2005) Brands, A critical Perspective, Journal of Consumer Culture, Vol 5(2)pp: 235–258.
5- Barberio ,Richard & Lowe, Brian(2006).Branding: Presidential politics and crafted political communications. Paper presented at the annual meeting of the American Political Science Association, Philadelphia, August 31. Accessed June 7, 2008 at http://www.allacademic.com/ meta/ p151871_index.html
6- Bennett, Lance (2012)The Personalization of Politics: Political Identity, Social Media, and Changing Patterns of Participation, The ANNALS of the American Academy of Political and Social Science November 2012 vol. 644 no. 1 ,pp:20-39.
7- Blackett, Tom (2003). What is a brand? In R. Clifton & J. Simmons (Eds.), Brands and Branding(13-25). London: The Economist.
8- Calfano, Brian.R (2010) The Power of Brand: Beyond Interest Group Influence in U.S state Abortion Politics, State Politics and Policy Quarterly, Vol. 10, No. 3 (Fall 2010): pp. 227–247
9- Chiu, Belinda H.Y ( 2007) “Brand USA: Democratic propaganda in the third social space.” The Whitehead Journal of Diplomacy and International Relations Summer/Fall: 131-143.
10- Guzman, Francisco and Vicenta Sierra (2009) “A political candidate’s brand image scale: Are political candidate’s brands?” Journal of Brand Management 17(3): 207-217
11- Henneberg, Stephan, Scammell, Margaret and Nicholas O’shaughneesy (2009)Political marketing management and theories of democracy, Marketing theory, Vol.9, No.2, pp: 165-188.
12- Kavanagh, D. (1995) Election Campaigning: The New Marketing of Politics. Oxford: Blackwell
13- Lambin, Jean-Jacques (2007) Market - driven management: Strategic and operational marketing. Basingstoke: Palgrave.
14- Lott, John.R(1986) Brand names and barriers to entry in Political markets, Public choice, Vol 51, pp:87-92
15- McGirt, Ellen (2008, April). The brand called Obama. Fast Company, 124, 84-92
16- Marland, Alex (2013) What is a political brand?: Justin Trudeau and the theory of political branding, Paper presented at the 2013 annual meetings of the Canadian Communication Association and the Canadian Political Science Association.
17- Marsh, David, Paul‘t Hart and Karen Tindall (2010) “Celebrity politics: The politics of late modernity.” Political Studies Review 8(3): 322-340
18- Needham, Catherine (2005). Brand leaders: Clinton, Blair and the limitations of the permanent campaign. Political Studies, 53(2), 343-361.
19- Needham, C. (2006) ‘Brands and Political Loyalty’, Brand Management13 (3) Pp: 178–87.
20- Osuagwu, Linus, (2008) "Political marketing: conceptualisation, dimensions and research agenda", Marketing Intelligence & Planning, Vol. 26 Issue:7, pp.793 – 810
21- O’Shaughnessy, J (2000) ‘Treating the Nation as a Brand: Some Neglected Issues’, Journal of Macromarketing 20(1) Pp:56- 64.
22- Pike, Andy (2009) Geographies of brands and branding, Progress in Human Geography33 (5) (2009) pp. 619–645.
23- Pipes, Marcus, Govan, Jan and Colin Jevons(2010)The duality of political brand equity, European Journal of Marketing , Vol.44, No.3/4. Pp:496-514
24- Ritzer, G. (1993) The McDonaldization of Society. Thousand Oaks, CA: Pine Forge Press
25- Scammell, Margaret (2007)Political Brands and Consumer Citizens: The Rebranding of Tony Blair, he ANNALS of the American Academy of Political and Social Science, May 2007 vol. 611 no. 1 , Pp: 176-192.
26- Scammell, Margaret & Langer, Ana I.(2006). Political advertisement: why is it so boring? Media, Culture, and Society, 28(5), 763-784.
27- Smith, Gareth and Alan French (2009) The political Brand: A Consumer Perspective, Marketing theory,Vol.9(2) pp: 209-226.
28- Van Ham, P. (2001) ‘The Rise of the Brand State’, Foreign Affairs (September/October): 2–6.